Project Overview
AZ Pulizie is a premier professional cleaning company based in Florence, Italy. They required a modern, fast, and highly discoverable web presence to attract new residential and commercial clients across Tuscany.
The Challenge
The cleaning service market in Florence is highly competitive. AZ Pulizie needed a website that not only looked professional and instilled trust but also ranked highly on Google for local searches (e.g., "Impresa di pulizie Firenze"). The site needed to clearly communicate their core services:
- Ordinary and extraordinary cleaning
- Sanitization
- Window washing
- Floor treatments
Our Solution
We built a blazing-fast Single Page Application (SPA) using React and Vite, styled with TailwindCSS for a clean, modern aesthetic.
Key Features Implemented:
- Local SEO Optimization: Implemented robust JSON-LD structured data (
LocalBusiness) to ensure maximum visibility in local search results and Google Maps. - Performance Architecture: Leveraged Vite's optimized build process to achieve near-instant page loads, crucial for both user experience and SEO rankings.
- Responsive Design: A mobile-first approach ensuring the site looks and functions perfectly on smartphones, where the majority of their local searches originate.
- Service Catalog: A clear, easily navigable structure detailing their specific service offerings.
The Results
The new website successfully established AZ Pulizie's digital footprint, providing a professional and trustworthy face for their business while significantly improving their local search discoverability.